About Us
While big brands try to decode Gen Z, Hattitude just gets it.
Started in 2018 by an 18-year-old with a paintbursh and a dream, Hattitude began as a passion project and grew into a bold, unapologetic brand, now based in Dubai. Created by a market researcher and creative, it’s a reflection of today’s moods, messiness, and main character energy.
Every hat is a statement, every design reflects a mood, a moment or a mindset, and every launch captures a feeling. From “Early Retirement Club” to “Cool Kids Drink Matcha,” captures what it feels like to be young, confident & iconic.
And because self-expression looks different on everyone, we offer custom-designed caps; for birthdays, besties, bridal showers, and brands who want in on the attitude.
